Business & network strategy

Business & network strategy2021-02-08T15:36:42+00:00

We apply rigorous qualitative and quantitative analysis to support our clients in evaluating business opportunities.

The telecoms industry continues to evolve at a rapid pace, leading to frequent changes in market environments and requiring constant technological innovation. This unique environment presents both business opportunities and strategic challenges to our clients.

We assist our clients in solving these issues. We tailor our approach to the project’s specific needs, applying the deep industry knowledge of our team and drawing on a range of in-house decision-making tools.

The results of our work help our clients in validating business plans, assessing incremental revenue-generating opportunities and achieving operational efficiency improvements. We also support our clients in implementing such strategic initiatives.

Our business & network strategy services

Find out more about our expertise


Our project experience

We originally worked with our client to support their successful bid for a mobile operating licence and, since then, we have continued to provide business planning support.

The support provided has included reviewing calculations in our client’s business plan and critically appraising input assumptions. We regularly support them in producing simplified versions of the business model for external parties and internal communication. During these processes, we have typically spent significant time at the client’s site to ensure close collaboration with the client team.

Image: Overview of business planning services we offer

We supported a European operator with the development of its 5G strategy, including its spectrum strategy, planned network roll-out for both mobile and fixed wireless access, pricing, take-up and financial impacts.

We investigated potential threats and opportunities from 5G, such as potential loss of market share, reduced costs of existing services and enhanced FWA services. In addition, we developed a financial model to help quantify the potential impacts on our client’s key KPIs.

Our client successfully launched commercial 5G services in November 2019.

Image: Illustration of our 5G strategy development framework

We initially worked with our client to value spectrum ahead of an award. Based on the insights gained during the spectrum valuation exercise, our client commissioned follow-on work in which we used the models developed during the valuation project to assist in developing the client’s short-term network strategy.

As well as enhancing and adapting the valuation model to assess different scenarios, we performed extensive geo-analysis. We consequently advised the client on key focus areas for its 5G rollout, identifying the most efficient way to meet future demand given the spectrum assets available to them.

Image: Comparison of network performance in different scenarios

As a part of an ongoing engagement during which our team has been helping a mobile operator estimate its future network costs, we developed a comprehensive pricing tool for our client.

The tool has allowed our client to test the impact of price and usage changes on profitability metrics and set migration targets from legacy to new tariff plans. The model’s outputs were also used to establish the likely impact of new proposed tariffs on the operator’s business plan.

Image: Illustration of pricing approach

We produced a series of techno-economic models to compare and contrast the costs of rolling out candidate access technologies to provide varying grades of fast broadband performance and coverage.

The technologies under consideration included fibre-to-the-home (FTTH) and fibre-to-the-node (FTTN) for wireless, among others. The work was done in close coordination with the client’s technical team, in order to incorporate current (and expected future) capacities and unit costs of technical equipment items. The model accounted for the different technologies’ cost-performance in the different geographic environments. We assisted in planning for the calculation of the state-aid “claw-back”.

Image: Example outputs from geo-analysis to determine location and number of potential FTTN (wireless) nodes

Relevant articles and reports

Our experts

Marc Eschenburg
Marc EschenburgPartner
Amit Nagpal
Amit NagpalPartner
Pierre Blanc
Pierre BlancAssociate Partner
Kiril Minchev
Kiril MinchevManager
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